01 · Where to play
Market entry & expansion
New markets, segments and geographies, sized honestly, sequenced practically, with the kill criteria written down before the spend.
The case types
Six cases we take,
and finish.
02 · How to win
Growth strategy
The growth model decomposed: which lever, in which order, at what cost. Tested against unit economics, not enthusiasm.
03 · What to charge
Pricing & monetisation
Often the cheapest profit lever in the building. Price architecture, packaging and the migration path that doesn't burn the base.
04 · How to sell
GTM & marketing strategy
Channel economics, positioning, sales motion and the marketing plan as an investment portfolio with stated returns.
05 · How to run
Operating model & org
Decision rights, cadence, spans and layers: the quiet machinery that determines whether the strategy survives the quarter.
06 · How to tell it
Board & investor narrative
The equity story, the raise narrative and the board pack that makes the numbers legible, written by people who have sat on the reading side.
The difference
A partner and a focused team,
against the leverage pyramid.
The pyramid
you usually get.
you usually get.
Traditional firm · typical case
A partner sells the work, then a rotating cast of juniors learns your industry on your invoice. The deck is polished; the accountability is diffuse.
The partner
you actually met.
you actually met.
Tridha · every case
The partner who scoped the case runs it, backed by operators, an engineering bench and capital judgment in the same room. Recommendations we are willing to execute ourselves.
Recent: a $7M fundraise and a +40% revenue lift for a leading vehicle-care platform: strategy and the narrative behind it, delivered by the same hands.